Disney has announced that is plans to close 20% of its Disney Store retail locations by the end of the year as it restructures from COVID-19 and focusses on online sales.
The company operates around 300 Disney Stores across the world, and the closure will affect at least 60 of its U.S. stores according to reports. Details of which locations will close is not yet available.
As part of the increasing shift to online sales, Disney has said that it will update its shopDisney apps and website, and introduce more adult clothing and collectibles.
Disney’s brick and mortar efforts appears to be focussed on its relationship with Target. Target and Disney have joined together for a project that includes the launch of Disney stores within select Target stores nationwide.
The “shop-in-shop” features an enhanced Disney assortment of more than 450 items, including more than 100 products that were previously only available at Disney retail locations.
Article Posted:
Mar 03, 2021 / 4:30pm ET